Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself. Product naming involves the application of creative and linguistic strategy and results in a brand name that becomes a product's shorthand.

A new brand name must:

  • Work across multiple media platforms and across the Internet
  • Be easy to search-yet distinctive
  • Able to be registered in key countries
  • Be able to travel around the world
  • If needed we can help you coming up with a name for your brand. We already created Seafox and SeaFiesta, feel free using them!






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